Multidisciplinary Futures Researcher and Creative Director passionate about regenerative practices in the fashion and design industry. Co-creating & rethinking futures of coexistence and collective wellbeing, nurturing a culture of reciprocity on the personal, collective and systemic level.
PROJECTS
OverviewArt Direction
Production
Futures Research
Design
CONTACTgiuliangeluccidesign@gmail.com
ABOUTINSTAGRAM
Brighton / Milan
Project: Doyenne x Nike SB
Role: Designer, Creative Director, Producer
Credits
Art Direction & Production: Doyenne Studio
Photography: Hollie Fernando
Set Design: Bianca Trombi
Background Painting: Martina Giuseppone
Photography Assistant: Millie Noble
Lighting Assistant: Marlen Keller
HMU: Laura Hahne
Styling Assistant: Lara Coassin
Models: Kavita, Dehiry, Weezy, Daniella
Doyenne and Nike SB come together with a collection celebrating the duality of being. Reflecting on the interaction between contrasting elements - stillness and chaos, introspection and expansion that is present within all of us.
Playing on the reversible nature of the garments we designed in collaboration, we produced a campaign that showcased the fluidity of internal being, translating our concept into immersive visual storytelling made of paint brushes and abstract props.
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