Multidisciplinary Futures Researcher and Creative Director passionate about life-centred practices in the fashion and design industry. Co-creating & rethinking futures of coexistence and collective wellbeing, nurturing a culture of reciprocity on the personal, collective and systemic level.
PROJECTS
OverviewArt Direction
Production
Futures Research
Curation
CONTACTgiuliangeluccidesign@gmail.com
ABOUTINSTAGRAM
Brighton / Milan
Project: Endura Forty1Thirty
Role: Designer, Art Director, Producer
Credits
Art Direction: Doyenne Studio
Creative Production: Doyenne Studio
Collection Design: Doyenne Studio
Photography: Sofia Blu Cremaschi
Director & DOP: Jonny Ashworth
Video Assistant: Miles Trotter
Photo Assistant: Izzy Leach
Light Assistant: Cain Martin
Talents: Emma Finno,
Conrad Robertson, Dora Grabkowska, Guy Scroggie
A photo and video campaign for Scottish mountain bike brand Endura, following riders through their day, from BMX spots in the streets to MTB trails in the hills. Showing the functiontality of the clothes design: built with riding in mind, but at home everywhere else too.
Captured with real people from the community in actual riding locations in Glasgow and its surroundings, showing the community as it actually is, moving naturally between urban and outdoor environments.
Forty1Thirty is Endura's answer to clothing that works on the bike and off it, designed with both MTB and BMX in mind, but built to carry through the rest of the day without looking out of place. The fabrics are durable and technical, drawn from Endura's background in performance cycling, but the cuts and fits are casual enough for everyday wear.
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